Google, eBay
Motors, Craigslist…Is Your Internet Marketing Where it Needs to
Be?
Every industry in
today’s market knows one thing: the internet is essential to being
competitive. To succeed, your dealership needs an effective internet
marketing strategy. If you do not have one, then it’s time to get
in shape. The family shopping for an RV, living five miles from your
dealership, no longer just drives to your lot to look at your inventory.
As they boot up their computer, your potential customers have the whole
country at their fingertips to do their research. A strong internet
presence helps them find you, and just having a website is not enough.
“Google, eBay, Craigslist,” make this your mantra. Continue...
Fast Food and RV
Dealers
Other than the fact that many RV salespeople eat fast
food while working, what do fast food restaurants and RV dealerships
have in common? Let’s find out with two examples of experiences I
had recently at fast food places. Continue...
Are You Assertive
or Aggressive? What Works Best When Leading Your People?
In tough times,
leadership is key. And what makes leaders effective? Their potential to
communicate. But, communication comes in all shapes and sizes.
Assertiveness and aggressiveness are often used to describe a forceful
leader. In describing someone who is strong and forceful, you might be
inclined to say something like, “She is a very assertive and
aggressive individual.” Continue...
